The concept of marketing segmentation consists of dividing a population based on one or more characteristics that define them and their purchasing behavior concerning a product or service.
Benefits of Marketing Segmentation
A database cannot be used efficiently without proper marketing segmentation. Through proper segmentation, you will increase your ROI while efficiently reaching your target actions.
Our Scope of Action
Mail Metrics helps you define the most appropriate segmentation based on the information provided by your customers or subscribers (gender, zip code, age, etc.) or based on behavioral aspects (Website Behavior, Purchase Behavior, Email Behavior, Player Behavior, Loyalty Behavior, Customer Service Behavior, etc.).