Data minning is the process of extracting crucial knowledge from the data your company generates. The data generated by any company is a gold mine of valuable information; however, many companies do not exploit their information in the right way and some, not at all.
Data Minning can be used to improve customer relationships and extract marketing insights by cross analyzing uncommon data and identity paterns. By analyzing different perspectives, data can be summarized to enhance operational knowledge.
Data Mining can increase revenue and cut costs: the data minning process locates information that already exists in the data currently generated. Is is a cost effective way to supplement or replace expensive marketing surveys along with research & development. It enables employees to proactively address concerns and avoid uncertainty when making important business decisions. It will even help automate your predictions of future developments based on existing historical data.
Mail Metrics helps you locate and identify the valuable information your company already generates and guides you toward a more efficient, proactive and knowledgeable approach to business.
*Data can be minned from anywhere:
- Operational or transactional (sales, cost, inventory, etc.)
- Non operational data (forecast, macroeconomic and market data)